Alignment Gets Expensive - Don't Skimp on It

Jessica Kerr:

There’s collaboration overhead to get interrelated pieces working together. Design, product, and engineering don’t “coordinate,” they collaborate. They work together every day, on a single output.

Then there’s alignment overhead. Alignment means we all know why we’re doing this work. This shared understanding lets us make the thousand detailed decisions of the day in ways that support the real purpose of our shared effort.