Tomasz Tunguz:

There are three types of product features, a seasoned head of product told me recently. MMRs, neutralizers, and differentiators. MMRs are minimum market requirements; basic features that every customer expects and demands. Neutralizers mitigate competitive threat. Differentiators are your startup’s competitive advantage.

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As the product team talks to customers, they are likely to hear feedback encouraging more investment in MMRs and neutralizers. “Your product is missing this feature. We need this capability that exists in another piece of software in yours.”

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customers rarely push vendors to further their differentiation. By definition, the unique selling proposition doesn’t exist elsewhere in the market. So advances or improvements to the differentiator may not be obvious to customers.